SEO, AIO, LLM
STRATEGY FOR NEWSROOMS
Get found in Google, Bing and AI search tools without compromising your editorial voice.
- Show up as an authoritative source in ChatGPT, Claude, Gemini and Perplexity
- Reclaim local search visibility share from competitors and aggregators
- Drive sustainable organic growth that actually converts to subscribers
why your search TRAFFIC IS DOWN
Ignoring SEO and AI optimization means in-market and industry competitors, along with aggregators who don’t even have reporters on the ground, are stealing your traffic and revenue.
That’s because:
- Your website doesn’t have authority
- Your content isn’t properly structured
- You don’t have a focused keyword strategy
How we can help
⚙️
Technical SEO Audit
Complete analysis of your site’s indexability, speed, mobile performance and schema markup—with prioritized fixes that move the needle.
🤖
LLM and AIO Optimization
Structured data and content optimization to get your cited cited in ChatGPT, Perplexity, Claude, Gemini and other LLMs.
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Competitive Analysis
In-depth analysis of your competitors’ strategy, which keywords they’re winning and your best opportunities to overtake them.
🎯
Target Keywords Strategy
Identify the keywords your readers are searching for and create content that ranks first in their results.
📃
On-Page SEO Audit
Complete analysis of your headlines, internal links, images and videos, EEAT strategy and more.
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Training & Documentation
Your team learns SEO best practices they can maintain long-term along with clear documentation.
our strategic approach
1
Discovery
We audit your strategy and identify top areas for improvement.
2
Strategy
Together, we create a tailored roadmap that balances quick wins with long-term growth.
3
Implement & Train
We work with you to implement fixes, optimize workflows and build sustainable best practices.
4
Monitor & Optimize
Periodic reviews to track progress, tweak our strategy and continue investing in what has the biggest impact.
CASE STUDY
STARTUP NEWSROOM’S SEO TRAFFIC SOARS POST-LAUNCH
An innovative local news startup got off to a roaring start post-launch. The one area they were lacking? Organic search traffic.
The Problem: No Full-Time SEO Team Member
The newsroom had fundamental SEO knowledge, but not enough resources to dedicate to a full-time strategy.
The Solution: In-Depth Audits, Clear Strategic Roadmap
GDS conducted a weekslong technical, on-page and competitive analysis to better understand the team’s strengths and opportunities.
The team was provided with a clear six-month gameplan that seamlessly integrated with their existing editorial processes.
The Outcome: 50X Traffic Growth
In the first 6 months after contracting GDS to help with its SEO strategy, organic Google traffic grew by more than 5,000 percent.
Despite being new to a competitive market, the newsroom’s content began to consistently outrank legacy competitors whose platforms had a long-established search authority.
Who is this for?
We help newsroom leaders who are ready to optimize their content for everywhere searches happen
The Solo SEO Strategist
You’re the only person handling SEO and you’re drowning in technical debt, editorial requests and monthly reporting. You need an experienced partner who can handle the heavy lifting while you focus on strategy and internal stakeholder management.
The Frustrated Digital Leader
Your organic search traffic is declining while competitors and aggregators dominate results ahead of your original coverage. You need to reclaim visibility for topics you own.
The Innovative Publisher
Your competitors showing up in ChatGPT and other LLMs while your publication is nowhere to be found. You want to future-proof your search strategy and establish authority in AI-powered discovery without falling any further behind.
The Resource Constrained Leader
You know SEO matters but don’t have a dedicated specialist on staff. You need expert guidance that works with your existing workflow and doesn’t require hiring a new full-time hire.
Tools we support
We support additional tools not displayed above.
Let’s work together
Every engagement starts with a free consultation. We’ll discuss your challenges, review your current setup and create a custom plan.
Most SEO projects take 8–12 weeks from discovery to launch, with an option for ongoing consultation and monitoring.