SOCIAL MEDIA

Strategy for Newsrooms

Drive engagement on the platforms where your audience already lives without chasing vanity metrics that don’t drive subscriptions.

Why Your Social Strategy Isn’t Working

Your posting constantly but not seeing the engagement follow. Follower growth isn’t turning into more revenue either. It’s because:

You’re optimizing for things that don’t drive conversions
Your content isn’t tailored to each platform’s unique audience
Your social strategy is disconnected from your business goals

How we can help

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Platform Strategy Audit

Complete analysis of your social presence, audience demographics and content performance with a tailored strategy for each platform.

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Content Creation Playbooks

Sustainable workflows that maximize impact while freeing up manual resources. Templates, calendars, and repurposing strategies that scale.

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Conversion Optimization

Turn social engagement into measurable business outcomes: newsletter signups, subscriptions and donations.

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Algorithm Monitoring

Implement the most up-to-date best practices based on the latest updates to each platforms unique algorithm.

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Automated Reporting

Key reports using each platforms API that are ready for your analysis every morning.

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Training & Documentation

Your team learns how to use and maintain everything we build.

our strategic approach

1
Discovery

We audit your current social presence, analyze your competitors and identify your highest-value opportunities.

2
Strategy

Together, we create a platform-by-platform roadmap that balances quick wins with sustainable growth.

3
Implement & Train

We work with your team to launch new workflows, content systems and measurement frameworks.

4
Monitor & Optimize

Ongoing reviews to track what’s working (and what’s not), launch new experiments and adapt to platform changes.

CASE STUDY

From 100,000 To 2 Million Followers

A national news organization received millions of visitors per month, but its social following barely topped 100,000 followers across all platforms.

The Problem: Haphazard Strategy, Inconsistent Posting

When new stories were published, the editor on duty would quickly post a link with the story headline to Facebook and Twitter.

No resources were dedicated to monitoring interactions or optimizing posts.

The Solution: Tactical Social Publishing, Platform Expansion

GDS helped the organization identify and hire full-time resources to own the social media strategy. We worked with the new team members to come up with a repeatable playbook while also putting automated tracking in place.

A few months after the new team members joined, we launched new accounts on emerging platforms and developed distinct voices on each channel.

The Outcome: Social Traffic, Follower Counts Exploded

Less than two years after the newsroom engaged GDS, their social following grew to more than 2 million followers across all channels using only organic growth tactics.

Traffic from these platforms grew as well: from less than 4 million social referrals per month to more than 12 million.

Who is this for?

We help newsroom leaders who are ready to turn their data into a competitive advantage

The Solo Social Media Manager

You’re posting constantly across six platforms but can’t prove any of it drives subscriptions. You need a focused strategy that prioritizes impact over volume and an internally ally to get you the resources you need.

The Traffic-Starved Editor

Your social media referrals continue declining collapsed and you’re scrambling to replace that audience. You need to diversify your presence and build direct relationships with readers who don’t depend on algorithmic favor.

The Innovative Publisher

You see competitors building audiences on Threads and BlueSky while you’re still trying to figure out TikTok. You want expert guidance on where to place your bets without spreading your team too thin.

The Subscription-Focused Leader

You’re tired of vanity metrics. You need a social strategy that actually drives newsletter signups, subscription trials and donors, and you need clear attribution so you can prove ROI.

Tools we support

We support additional platforms and tools not displayed above.

Let’s work together

Every engagement starts with a free consultation. We’ll discuss your challenges, review your social presence and create a custom plan.

Most social media strategy projects last anywhere from 8 weeks to 6 months from discovery to launch, with an option for ongoing consultation and optimization.